What Luxembourg Googled in 2024: Year in Search, Top Queries and the Stories Behind Them

Google captures roughly 89% of all search traffic in Luxembourg, which makes its data the closest thing to a real-time mirror of what residents of the Grand Duchy are thinking about. Two complementary datasets reveal what that looks like: Statista's click-rate ranking of the highest-volume queries, and Google's own Year in Search report, which tracks the queries that grew fastest. The picture is part everyday utility, part global news cycle, and part very local politics.

The everyday top 4 (Statista, 2024 click-rate)

'Luxembourg' — index 100. The most-Googled word in Luxembourg is the country's own name. People search it to find local sites, news, weather and directions.

'Google' — index 20. The classic Googling-Google query, used as a way to reach the search box from a browser address bar.

'Translate' — index 11. Unsurprising in a country where four working languages (Luxembourgish, French, German, English) coexist.

'Amazon' — index 8. Online shopping behaviour mirrors that of neighbouring France, Belgium and Germany.

For comparison, in 2023 the third spot was held by 'Restaurant' (index 13), which suggests local hospitality search has been partly absorbed by Google Maps' direct interface and AI overviews.

Year in Search 2024 — the stories that spiked

Google's Year in Search ranks the queries that grew fastest, not the largest in absolute volume. Luxembourg's 2024 list mixed global news with very local politics:

Sports events: UEFA Euro 2024, the Africa Cup of Nations and Copa America topped the list.

People: the late Liam Payne (One Direction); Kate Middleton, following her cancer announcement; and Donald Trump, after his US presidential re-election.

Athletes: Lamine Yamal, the Spanish winger who won the European Golden Boy Award; and Imane Khelif, the Algerian Olympic boxing champion.

Films and TV: Saltburn, Dune: Part Two and Bridgerton.

'How to' surges: 'How to delete an Instagram account?' and — uniquely Luxembourgish — 'How to vote in Luxembourg elections?', driven by the October 2023 general election that brought Luc Frieden's CSV-DP coalition into government.

What people outside Luxembourg search about it

Aggregated 'People also ask' panels show a different list. Outside Luxembourg, the most-asked questions are remarkably consistent across Google, Bing and AI search engines:

Is Luxembourg worth visiting?

How many days do you need in Luxembourg?

What language do they speak in Luxembourg?

Why is Luxembourg so rich?

Is public transport really free in Luxembourg?

Is Luxembourg a country or a city?

These questions reflect the country's two strongest international identities: a financial centre with the world's highest GDP per capita, and a compact, easy-to-overlook tourist destination wedged between three larger neighbours.

The 2025 picture

Country-level Year in Search data for 2025 is more limited, but the global pattern is clear: queries beginning with 'Tell me about…' rose roughly 70% year-on-year, and 'How do I…' queries hit an all-time high (+25%). Globally, Gemini — Google's AI assistant — was the year's top trending search. The shift towards conversational, AI-mediated queries is changing how publishers, governments and businesses in Luxembourg approach search and content strategy.

Why this matters

Search-trend data is one of the cheapest ways to understand a country's collective attention. In Luxembourg's case, it confirms three things: residents are practical (translate, Amazon, restaurants), globally connected (Euro 2024, Trump, Liam Payne), and engaged with their own politics (how to vote, the Frieden coalition). For visitors, the lesson is simpler: the questions you are about to type into Google have been asked thousands of times before — and most have a clear answer.

Sources: Top Luxembourg Google search queries — Statista; Silicon Luxembourg — Google's 2024 search trends; Google Year in Search 2024; Google Year in Search 2025; Luxembourg search engine market share — Statista; DataReportal Digital 2026: Luxembourg.